Current
Beginner
40% Off
What Can AI Do for Marketing? (Emory)
Coursera · Coursera · Updated March 2026
Platform rating
4.6/5
AI Tutor Rating
8.5/10
Duration
Self-paced
Classes
15
AI opportunity identification + bias
What you'll get
Apply AI to digital marketing strategies
Automate marketing campaigns and reporting with AI
Measure and optimize marketing ROI using AI analytics
Stay ahead of AI-driven marketing trends
Fit
Best for
Professionals
Managers
Teams
Operators
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course can lead to roles such as Digital Marketing Manager, AI Marketing Analyst, or Campaign Strategist. It opens opportunities for certifications like Google Analytics and further specialization in AI-driven marketing strategies, enhancing one's competitiveness in the marketing sector.
Skills Value: The skills acquired can solve critical issues in optimizing marketing spend and automating campaign processes, which are highly sought after; marketers with AI expertise can earn salaries up to 20% higher than their peers, reflecting strong market demand for these competencies.
Coursera
AI Marketing
Digital Marketing
Analytics
Growth
Strategy