Current

Beginner

Generative AI Introduction and Applications

Coursera · IBM · Updated March 2026

Platform rating

4.5/5

Champ rating

8.3/10

Duration

3 weeks, 4 hours/week

Classes

25

Discover how generative AI is transforming industries with practical applications across business, creativity, and innovation. Explore real-world use cases and implementation strategies.

What you'll get

Understand generative AI capabilities and limitations

Identify business opportunities for generative AI

Implement AI-powered solutions for various domains

Navigate ethical and regulatory considerations

Develop strategies for responsible AI deployment

Fit

Best for

Leaders

Analysts

Researchers

Decision-makers

Not ideal for

Experts seeking deep specialization

Prerequisites & pricing

Prerequisites

Basic understanding of AI concepts

Pricing

Free to audit, $49 for certificate

Certification

Certificate

generative-ai

business-applications

practical-implementation

use-cases

ethics

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