Current
Beginner
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Generative AI for Growth Marketing (automation module)
Coursera · Coursera · Updated March 2026
Platform rating
4.4/5
AI Tutor Rating
8.1/10
Duration
Self-paced
Classes
15
AI workflow automation for marketing
What you'll get
Build automated workflows using AI automation tools
Connect apps and eliminate repetitive manual tasks
Deploy AI agents to handle business processes autonomously
Design scalable automation systems without coding
Fit
Best for
Operations
No-code builders
Solopreneurs
Technical PMs
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course can lead to roles such as Marketing Automation Specialist or AI Marketing Manager, opening doors to positions that require expertise in AI tools and no-code automation workflows, with potential access to certifications in digital marketing and automation technologies.
Skills Value: Employers pay a premium for skills in AI workflow automation, with roles commanding salaries upwards of $80,000, as these professionals solve critical issues like efficiency and scalability in marketing processes by eliminating manual tasks and deploying autonomous systems.
Automation
Coursera
No-Code
AI Agents
Workflows
Integration