Current
Beginner
40% Off
Generative AI for Digital Marketing (IBM)
Coursera · Coursera · Updated March 2026
Platform rating
4.4/5
AI Tutor Rating
8.1/10
Duration
Self-paced
Classes
15
ChatGPT, AI Overviews, Copilot, Perplexity
What you'll get
Create AI-powered social media content using AI tools
Build a consistent posting schedule with AI automation
Grow followers and engagement on social media
Analyze performance metrics and optimize content strategy with AI
Fit
Best for
Operations
No-code builders
Solopreneurs
Technical PMs
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course positions you for roles such as Social Media Manager, Digital Marketing Specialist, or Content Strategist, unlocking opportunities in tech-savvy organizations that leverage AI. Additionally, it prepares you for certifications in AI marketing tools, enhancing your resume and career trajectory.
Skills Value: The skills acquired in this course are in high demand, as businesses seek to enhance engagement through automated content strategies; professionals in these roles can command salaries between $60,000 and $90,000 annually, reflecting the value of AI-driven marketing expertise.
ChatGPT
Coursera
Social Media
Content Creation
AI Marketing
Engagement