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Beginner
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Artificial Intelligence in Marketing (UVA Darden)
Coursera · Coursera · Updated March 2026
Platform rating
4.6/5
AI Tutor Rating
8.5/10
Duration
Self-paced
Classes
15
Artificial Intelligence in Marketing (UVA Darden) - comprehensive ai marketing & growth course on Coursera.
What you'll get
Generate professional AI-generated images and art with AI
Master prompt engineering for visual AI tools
Create consistent brand visuals and assets at scale
Edit, upscale, and enhance images with AI
Fit
Best for
Professionals
Managers
Teams
Operators
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course positions individuals for career advancements in roles like Digital Marketing Manager, AI Specialist, or Brand Designer, enabling them to leverage AI image generation and prompt engineering to enhance marketing strategies. Opportunities in AI-focused marketing agencies and tech companies become easily accessible post-certification.
Skills Value: The skills gained allow professionals to create high-quality visuals at scale, meeting the significant market demand for digital marketing expertise; roles that utilize these skills can command salaries 10-20% higher than traditional marketing positions, reflecting the value placed on AI integration in branding.
Coursera
AI Art
Image Generation
Prompt Engineering
Design
Visual Content