Current
Intermediate
40% Off
AI Marketing Automation
Coursera · Coursera · Updated March 2026
Platform rating
4.5/5
AI Tutor Rating
8.3/10
Duration
5 weeks, 4 hours/week
Classes
30
Harness the power of AI to automate and optimize marketing campaigns and customer engagement strategies. This course teaches you to leverage machine learning and AI tools for personalization, targeting, and performance analytics in marketing contexts.
What you'll get
Implement AI-driven customer segmentation and targeting
Automate marketing campaign optimization
Use predictive analytics for customer behavior forecasting
Personalize customer experiences at scale
Measure and improve marketing ROI with AI
Fit
Best for
Leaders
Analysts
Researchers
Decision-makers
Not ideal for
Learners seeking only entry-level overviews
Prerequisites & pricing
Prerequisites
Basic marketing knowledge, familiarity with digital tools
Pricing
Free to audit, $49 for certificate
Certification
Certificate
Growth Leverage: Completing this course positions you for roles such as Marketing Analyst, AI Marketing Specialist, or Data-Driven Marketing Manager, enhancing your prospects for certifications like Google Analytics or HubSpot's Marketing Software. It opens opportunities in tech-oriented marketing teams across industries that prioritize data-driven strategies.
Skills Value: The skills learned allow you to automate campaigns and optimize marketing performance, which are in high demand as companies seek efficient customer engagement strategies; professionals in these roles can command salaries 10-20% higher due to the growing market for AI in marketing.
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generative-ai
customer-analytics
personalization
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