Current

Intermediate

AI Marketing Automation

Coursera · Coursera · Updated March 2026

Platform rating

4.5/5

Champ rating

8.3/10

Duration

5 weeks, 4 hours/week

Classes

30

Harness the power of AI to automate and optimize marketing campaigns and customer engagement strategies. This course teaches you to leverage machine learning and AI tools for personalization, targeting, and performance analytics in marketing contexts.

What you'll get

Implement AI-driven customer segmentation and targeting

Automate marketing campaign optimization

Use predictive analytics for customer behavior forecasting

Personalize customer experiences at scale

Measure and improve marketing ROI with AI

Fit

Best for

Leaders

Analysts

Researchers

Decision-makers

Not ideal for

Learners seeking only entry-level overviews

Prerequisites & pricing

Prerequisites

Basic marketing knowledge, familiarity with digital tools

Pricing

Free to audit, $49 for certificate

Certification

Certificate

marketing-automation

generative-ai

customer-analytics

personalization

predictive-analytics

ai-business

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