Current
Beginner
40% Off
AI for Marketing Specialization (Emory University)
Coursera · Coursera · Updated March 2026
Platform rating
4.6/5
AI Tutor Rating
8.5/10
Duration
Self-paced
Classes
15
acquisition, retention
What you'll get
Apply AI to digital marketing strategies
Automate marketing campaigns and reporting with AI
Measure and optimize marketing ROI using AI analytics
Stay ahead of AI-driven marketing trends
Fit
Best for
Professionals
Managers
Teams
Operators
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing the AI for Marketing Specialization can enhance career trajectories into roles such as Digital Marketing Manager, Marketing Data Analyst, or AI Marketing Strategist. Additionally, it prepares individuals for certifications like Google Analytics and positions them as leaders in AI-driven marketing initiatives.
Skills Value: Harnessing AI analytics to optimize marketing ROI and automate campaigns addresses the high demand for data-driven strategies in marketing, with roles often commanding salaries 20-30% higher than traditional marketing positions, averaging around $75,000 to $100,000 annually.
Coursera
AI Marketing
Digital Marketing
Analytics
Growth
Strategy