Current
Beginner
40% Off
AI Content Marketing: Generative AI for Copywriting
Coursera · IBM · Updated March 2026
Platform rating
4.4/5
AI Tutor Rating
8.1/10
Duration
Self-paced
Classes
15
IBM, GenAI for blog/email/social
What you'll get
Write high-converting sales copy and marketing content using AI
Build an AI-enhanced writing workflow for speed and quality
Create SEO-optimized content that ranks and converts
Develop a consistent brand voice with AI writing tools
Fit
Best for
Content creators
Designers
Filmmakers
Marketers
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course opens pathways to roles such as Content Marketing Specialist, Copywriter, or SEO Manager, enhancing your employability in digital marketing agencies or corporate marketing teams, with the added credibility of an AI-focused certificate from a reputable platform like Coursera.
Skills Value: The skills gained in AI-enhanced copywriting command higher salaries, with content marketers earning up to 20% more than their non-AI counterparts; employers seek these abilities to improve conversion rates and streamline their content creation processes.
Copywriting
Content Marketing
Coursera
AI Writing
Content Creation
SEO