Current

Beginner

AI Content Marketing: Generative AI for Copywriting

Coursera · IBM · Updated March 2026

Platform rating

4.4/5

Champ rating

8.1/10

Duration

Self-paced

Classes

15

IBM, GenAI for blog/email/social

What you'll get

Write high-converting sales copy and marketing content using AI

Build an AI-enhanced writing workflow for speed and quality

Create SEO-optimized content that ranks and converts

Develop a consistent brand voice with AI writing tools

Course Curriculum

5 chapters

Fit

Best for

Content creators

Designers

Filmmakers

Marketers

Not ideal for

Experts seeking deep specialization

Prerequisites & pricing

Prerequisites

None

Pricing

$49/month (Coursera Plus)

Certification

Certificate

Copywriting

Content Marketing

Coursera

AI Writing

Content Creation

SEO

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