Current
Beginner
40% Off
Google Digital Marketing & E-commerce Certificate
Coursera · Google · Updated March 2026
Platform rating
4.4/5
Champ rating
8.1/10
Duration
Self-paced
Classes
15
Google, full ecommerce module
What you'll get
Launch and optimize an AI-powered e-commerce store
Generate product listings, descriptions, and ad copy with AI
Automate e-commerce operations from sourcing to fulfillment
Use AI for pricing optimization and competitive analysis
Fit
Best for
Entrepreneurs
Freelancers
Creators
Consultants
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing the Google Digital Marketing & E-commerce Certificate positions you for roles such as E-commerce Manager, Digital Marketing Specialist, or Product Listing Specialist. It also opens pathways to certifications in Google Ads and Analytics, enhancing your credibility in the digital marketing field.
Skills Value: The skills learned will enable you to efficiently launch and manage AI-powered e-commerce stores, with a significant market demand reflected in salaries for E-commerce Specialists averaging $70,000, plus higher potential earnings for roles requiring advanced AI integration.
E-commerce
Coursera
AI Marketing
Product Listings
Automation
Sales