Current
Beginner
Google Digital Marketing & E-commerce Certificate
Google AI / Cloud Skills Boost · Google · Updated March 2026
Platform rating
4.4/5
AI Tutor Rating
8.1/10
Duration
6 months, 10 hours/week
Classes
50
Learn digital marketing and e-commerce skills to attract customers, build online stores, and grow business through data-driven campaigns.
What you'll get
Create and manage digital marketing campaigns
Optimize e-commerce customer funnels
Use Google Analytics and Ads platforms
Build email marketing strategies
Fit
Best for
Leaders
Analysts
Researchers
Decision-makers
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month
Certification
Certificate
Growth Leverage: Completing the Google Digital Marketing & E-commerce Certificate can lead to roles such as Digital Marketing Specialist, E-commerce Manager, or Data Analyst. This certification enhances your credibility, opening doors to career advancement and opportunities for further specialization, such as obtaining Google Ads or Analytics certifications.
Skills Value: Employers pay a premium for these skills due to high demand in digital marketing, with specialists earning an average salary of $65,000 to $100,000 annually. You'll be equipped to solve complex marketing challenges, such as optimizing customer acquisition strategies and improving online sales funnels.
Digital Marketing
E-commerce
Google Ads
SEO
Analytics