Current
Beginner
40% Off
Generative AI for Growth Marketing
Coursera · IBM · Updated March 2026
Platform rating
4.4/5
AI Tutor Rating
8.1/10
Duration
Self-paced
Classes
15
IBM + Starweaver, campaign monetization
What you'll get
Monetize AI-generated content through multiple content channels
Build a scalable content production pipeline with AI
Create passive income streams from AI-assisted content
Master AI tools for content creation and distribution
Fit
Best for
Entrepreneurs
Freelancers
Creators
Consultants
Not ideal for
Experts seeking deep specialization
Prerequisites & pricing
Prerequisites
None
Pricing
$49/month (Coursera Plus)
Certification
Certificate
Growth Leverage: Completing this course positions individuals for roles such as Content Strategist, Digital Marketing Manager, and Growth Marketer. It opens opportunities in companies focusing on AI-driven marketing strategies, and enhances qualifications for certifications in digital marketing and AI applications in business.
Skills Value: The skills learned enable professionals to effectively monetize AI-generated content, solving challenges in scalable content production. Employers pay a premium for expertise in AI tools, with market demand reflecting salaries upwards of $80,000 for roles leveraging these competencies in competitive industries.
Monetization
Coursera
Content Creation
Passive Income
AI Video
YouTube